Effective image management consist of systematic and long-term execution of identification actions presenting company individual character, defining its value and position on the market. Corporate advertisement emphasizes the features that will favorably distinguish the company from others with similar activity profile.
During creating residential investment advertising significant is to establish target group the product is addressed to. On this basis proper media and message techniques are determined. Creation is based mainly on emotional reasoning and is supposed to reflect customer’s idea of a perfect place to live. Created advertisement materials should satisfy customer’s requirements and build an image of trustworthy and solid developer brand, who sponsors promoted investment.